Units/Cell

  • Mass Media Support
  • The Central Sector Scheme “Mass Media Support to Agriculture Extension” was launched on 21.1.2004 with a view to contribute to revamping the extension services in the country by using electronic media for transfer of technology/information to the farmers and other stakeholders. As a part of multi-pronged extension strategy, the primary objective of the Scheme targeting mass dissemination of information & spread of technologies is to use Television, Print Media and Radio. These media have the advantage of reaching a wide audience at a very low cost. The print and electronic media will, therefore, need to be made a part of the strategy being adopted for delivering farm level extension services. The Scheme aims to fulfil the following specific objectives: More..

Last Updated On: 3 Oct, 2016